WebVisible: 86% of survey participants have uses the Internet to find a local business and 72% prefer to find information on local merchants via search.

Borell Associates: Total online advertising spend to grow 14% in 2011; most significantly in local advertising, to rise 18% from $13.7B to $16.1B in 2011.

Kelsey/BIA Study: 65% of small businesses rate phone calls as their most valuable lead source.

Magna Global: Predicts 11.7% rise in 2011 Internet advertising spend (worldwide). Paid search in the US to represent 48% of 2010 online ad spending.

• More than 54% of Americans now search online for business information versus traditional phone books. (comScore)
• 82% of online local searchers follow up via an in-store visit. (TMP/comScore)
• Incredibly 25% of online business listings are inaccurate, making it harder for consumers to 
contact and find them. (Search Engine Guide)

comScore “Local Search Usage Study”

• Online search is the preferred method for information about local businesses
• Local searchers possess more potential in terms of post-search activities (they are more apt to buy)
• An incomplete search presence won’t complete the sale – more information in more places is better
• 78% want special offers, promotions and information about events
• 66% want company photos (so overlooked!)